Reviews are flattering more commanding by the day. I know I rarely buy, book a hotel, eat or enquire about anything these days unless I’ve checked the reviews first and barely ever go to anyplace with less than 4.0 stars.
If you have a Google My Business Page, a feature you simply must take benefit of is Google Reviews. Google Reviews can only be used by an entity or the businesses that have a Google My Business Page Account. If you haven’t, setup it up from here.
Your customers are truly looking for reviews to make a choice when looking for accommodation, restaurants, variety stores, tradesman, holidays, and more… Therefore, paying attention on how to increase your reviews can be very helpful to your online success.
What You Need to Know About Google Review Ratings
There are two core factors which need to pay attention on, as far as Google Reviews are based:
First is the “Star Rating” and the Second is “Number of Reviews”.
The “Star Rating” is how good clients are rating your business. The lowest rating is “1 Star” and the highest rating you can get is “5 Stars”. The higher the rating of your average, the more power you have over your competitors, and the higher you will be in the Search Engine Result Page.
The “Number of Reviews” is even more essential than the “Star Rating”. While the Star Rating gives you reliability and gets you higher up in your search results, the “Number of Reviews” allows your rating to show up on a search for your users. The minimum number of reviews necessary for your “Star Rating” to show up in Google search is five.
Common Mistakes Business Owners Make When Asking For Reviews.
It’s appealing to ask a friend to add “5 Stars” ratings reviews for your business, I get it. We all like to be liked.
But be aware.
While this can get you higher than other opposing businesses, it might not get your business picked from the lot or get people to refer your services. And it could land you in hot water with Google too. No one likes to get slapped by Google so just don’t go there, okay? Its illegal and it’s bad for your karma. End of the story.
Getting Genuine reviews are much more rewarding that fakes ones…
How to Get a Genuine Review?
Get your customers to leave feedback on Google. By purely reminding them to append reviews on both Google mobile and desktop, you can truly make your business set out from your opponents.
Take action to your reviews – By answering to reviews, you will prove to your customers and other web users (probable leads) that you do care about your customers’ reply and input and that you’re a practical type of person to deal with.
Make sure that your business information is verified by Google. Power tip: Only confirmed Local Google plus Pages can reply to customer reviews so make sure that’s all setup suitably.
Quick Tips to Respond to Bad Reviews in the Right Way.
• Don’t get too personal, keep it professional and be calm
• Be a sympathetic leader (remember your answer will be around forever for plenty of people to read so you want to get it accurate.)
• Keep your reply short and sweet
• Make sure you thank your commentator, even if the review is bad
• Avoid the hard sell. Every shitty condition with a customer is a chance to turn things around but take it offline. Don’t do the hard sell to win them back in the review for all to see.
So there you have it! Google Reviews can play a vastly effectual role in your online marketing efforts.
If you are stressed to verify your Local Google Plus Page or have any questions about the blog, please feel free to Contact Us and get some help. We do love to chat.